Grilling Meataphors: Impossible™ Foods and Posthumanism in the Meat Aisle

There has always been a posthuman aspect to the processing and consumption of animal-based meats, especially as cuts meat are distanced from animals supplying them, thus turning themselves into information more so than bodies. Plant-based doubled down on its employment rhetoric, become what authors suggest meataphors, or articulation pattern mapped onto substrate in way that is not exclusively linguistic. Impossible™ Foods’s particular, can be considered meataphors participate larger symbolic capitalistic endeavor stake claim market using traditional advertising strategies; however, meats also, implicitly, making moves their persuasive efforts, rhetorically shifting both meaning it means choose between plant-based parallels posthumanism’s emphasis information. Foods, through practices, generated new narrative sustains bodies, beyond spatially significant juxtapositions with meats. Foods takes story remediates for audiences semiotic showing how company employs posthumanist approach production consumption.